Retail Location Analysis (RLA) – Finding the locations that matter, 28-30 April 2014

OXIRM RLA training courseThe programme offers managers with oversight of planning, development and site assessment – from retail, consumer service, property and other professional services businesses – the opportunity to explore the latest thinking in retail location analysis. The programme remains the only one of its kind.

Developed markets across Europe continue to experience economic challenges, which have direct effects upon consumers’ confidence and retail spending. Combined with the impact of non-store retailing on established retailers, the main priorities for location analysis professionals will be the continuous evaluation of existing sites, the optimisation of network performance – and, where relevant, the consideration of selective disposals.

We know that all kinds of locations – High Streets or out-of-town – and all sizes of organisation are under pressure. For some businesses, however, exploring the opportunities presented by newly vacated sites, or running the slide rule over potential acquisitions, whether nationally and internationally, is still a real possibility.

We believe that our three-day residential programme is the only one of its kind. Our tried and tested, deliberately small-scale approach, encourages discussion with speakers and individual learning through techniques workshops.

Dr Jonathan Reynolds ran the 2013 programme in tandem with Dr David Rogers from DSR Marketing Systems in the US. Between the two of them they have over 50 years of experience in site location issues. Other contributions were made by visiting practitioners and experts.

And for the third year running, we were delighted that location planning experts from CACI supported the programme.

Sessions offered in 2013 included:

  • Developing a Location Research Methodology
  • The Analogue Method
  • UK store forecasting and location planning: the state of the art
  • Property, economics and retail planning
  • Network rationalisation and research for existing stores
  • Data workshop: new sources, new methods
  • Multivariate Analysis
  • Emerging issues in retail location planning
  • Optimising networks in an omni-channel world
  • Retail location analysis in international markets
  • Shopping centres and retail locations: the case of Trinity, Leeds
  • Gravity & spatial interaction modelling in theory and practice

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