Welcome to our committee

They come from different backgrounds, including retail, retail banking, consultancy and academic industries as well as a member of staff from each of our sponsors, CACI and Geolytix. They all volunteer their time and meet throughout the year to help plan our events, source venues and speakers and champion site location, helping us to ensure the SLA offers useful events and benefits and stays up-to-date and relevant..

Jonathan Reynolds, Chairman

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Jonathan Reynolds, (Chairman)
Deputy Dean & Associate Professor in Retail Marketing at Oxford University’s Said Business School and Academic Director, Oxford Institute of Retail Management.
Saïd Business School
Jonathan Reynolds is widely considered to be one of the world’s leading academics in this field. He took over as Chairman in 2014 from Peter Sleight who retired from the position. His hard work, connections and tireless dedication to the group keeps it fresh, current and forward thinking.

Steve Jones CACI

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Steve Jones
Head of Location Analytics

Steve has over 20 years experience in Retail and the Consumer. He spent 10 years at Tesco between 2001 and 2011 working in Location Planning and a range of Corporate Marketing roles, plus 3 years international in Europe and Asia and a year working on the Tesco Express format. Since then Steve has worked in a number of Retail Consultancy roles at CBRE, Unilever, IGD and most recently at Sainsbury’s in the Nectar division. Steve joined CACI in November 2021 and now heads up the Location Analytics team.
Alissa Twinning

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Alissa Twinning
Senior Retail Consultant
Alissa Twinning joined CBRE as a Senior Retail Consultant in August 2021. She previously worked as a Location Planning Analyst at Halfords for three years and before this at Homebase and Argos. She has always had a passion for location analytics and joined the committee at the SLA to help promote the field to the next generation of location planning analysts
andy metherell

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Head of Retail Consultancy at Harper Dennis Hobbs
Andy has worked in retail property for over 15 years and heads HDH’s Retail Consultancy team. He advises occupiers, public sector bodies, landlords, etailers and investors on the optimal strategy for their brands and centres, using data and analytics to enable informed decision-making. He has worked for a wide range of clients – at different stages of their evolution and in various sectors – across many markets around the world.

Antony Hunt
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Antony Hunt
Business Optimisation Directorate
Lloyds Banking Group
Antony is a business analytics specialist and professional strategist with 15 years’ experience.
Having worked on transformation programmes directly within financial service, retail and leisure companies, his strengths balance applied spatial data science, business acumen and practical business analytics to support investment decisions; covering location planning and estate strategy, operational change, customer experience, service delivery and multi-channel alignment. An advocate for spatial analytics, aiming to promote understanding and active application, to drive positive real World outcomes.
Kate Broad

Kate Broad
Location Planning Lead
Kate has 23 years’ experience in location planning, GIS and Network Strategy planning. She has worked within the retail banking, real estate and leisure industries and her strengths include creating and project managing an end-to-end process to create a right size and format store portfolio that continually evolves and meets the needs of both customers and business alike. Kate joined the SLA during her time at TSB to initially provide insight from a service industry perspective. She enjoys being part of a team with years of experience promoting the different aspects of location analysis and its importance within wider industry.
Kerry Collington

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Kerry Smith
Portfolio Strategy and Insight Manager
The Cooperative Group
Kerry’s passion for location analysis has seen her work across a variety of retailers and around the world. She’s tried to escape a few times, dipping her toe into wider customer insight roles, but her love for location stuff means she just keeps coming back! She’s currently on maternity leave from her much loved role with the Coop after welcoming her baby daughter in November 2020.
Luke Burns, Leeds University

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Luke Burns
Associate Professor in Quantitative Human Geography
University of Leeds

Luke’s bio
Luke Burns has taught at Leeds University as a professor in GIS and Human Geography for over 11 years. He joined the SLA to help promote Location Planning to students and universities and helps to organise, promote and judge the SLA Student Awards.
Sarah Hitchcock, Geolytix

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Sarah Hitchcock
Chief Operating Officer

Sarah Hitchcock represents one of our three main sponsors, Geolytix, where she has worked for over 9 years. Sarah also has experience working at Sainsbury’s for over 10 years as Head of Network & Investment Planning and prior to that Location Planning at Boots.
Ruth Holroyd - SLA Admin

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Ruth Holroyd
Marketing and Admin
The Society for Location Analysis

Ruth’s Blog (Whatallergy.com)
Ruth has worked as the marketing and administrative support for the SLA since its inception when she was Marketing Manager at GeoBusiness Solutions. She now works as an author, blogger and copywriter and also advocates and blogs about allergies and eczema.

If you are interested in helping as a volunteer on the SLA committee, please email info@thesla.org.