Following another successful year of the Consumer Data Research Centre (CDRC) Masters Research Dissertation Programme, we are now seeking proposals from businesses for new projects due to commence next spring (2016).
CDRC are aiming to open the application process for masters students in January and to therefore encourage applicants from a wider breadth of disciplines and institutions. The application process will be facilitated on the CDRC website and you will be encouraged to interview/select successful applicants in early 2016.
This presents a great opportunity to get a Masters student to help you to make progress with:
- Major current issues, such as multi-channel marketing, customer insight, store networks, transport, surveys, social media, brand insight, predictive modelling and many others.
- ‘horizon scanning’ projects that are not of the highest priority in the day-to-day work schedules
- Working with data – both your own in-house data, and also maximising the value to be obtained from Open Data or data from government or administrative sources (available through the CDRC)
It also publicises your company’s interest in students with data skills.
Previous experience illustrates the main features of the initiative:
- Excellent summaries of some of the 2015 projects: https://www.cdrc.ac.uk/retail-masters/2015-projects/
- CDRC at the Demographics User Group Conference 2015: https://www.cdrc.ac.uk/news-archive/demographics-user-group-conference-2015/
If you have a project in mind, please complete the project proposal form (available via the link below) and email it to Guy Lansley at g.lansley@ucl.ac.uk by the start of December. All proposals need to be approved before they can be publicised to ensure that the students can maximise the academic potential from their dissertations. Alternatively, feel free to email Guy informally if you have any rough ideas for projects and would like to discuss.
For more information on the programme visit: https://www.cdrc.ac.uk/retail-masters/information-for-retailers/
Please Download the Masters-Research-Dissertation-Programme-2016-Project-Proposal-Application form here.