Website IcelandFoods Iceland

Recognised as one of the best companies to work for

iceland logo
Overall Purpose:

Driving forward our capacity and growth agenda with smart, robust and perceptive data based decisions and recommendations. Embrace a variety of analytical and modelling techniques to shape and challenge the thinking within retail, property and the wider business – allowing our channels to grow at pace.

Knowledge Required – What you’ll be doing


  • Responsible for ensuring that key databases and analytical tools uses across the Delivered Sales team are kept up to date, with clean data that reconciles to internal and external sources. Develop and maintain our suite of databases to ensure they are user friendly and fit for purpose
  • Identify and drive forward capacity enabling initiatives across the Delivered Sales Operations and Delivered Sales Operational Development teams. Employ strong analytical capabilities to quantify the size of the prize and our priorities
  • Identify opportunities within the Online operating model and space utilisation to release additional capacity across the network
  • Apply your advanced GIS skills to continually refine our network territories – balancing capacity, productivity and operational priorities. Work collaboratively with the Analytics, Planning and Retail teams to successfully implement territory changes


  • Plan and forecast growth projection for future capacity planning, built up from an innovative demand model. Ensure we can understand who the Online shopper is, where they live and how likely they are to shop with ourselves or competitors
  • Develop and maintain a model to measure and track our network capacity in-order to inform our investment strategy. Understand and capture the operational realities (demand profiles, changing consumer trends, and productivity movements) to ensure we can model capacity accurate


  • Identify and drive forward capacity enabling initiatives across the Delivered Sales Operations and Delivered Sales Operational Development teams. Employ strong analytical capabilities to quantify the size of the prize and our priorities
  • Improve the efficiency of processes used by building and automating models using Visual Basic, SAS, Alteryx and associated tools as well as incorporating a spatial approach through the use of GIS
  • Apply your skills and analytical capabilities to support other Online strategic priorities, potentially outside of the team (e.g. within Planning, Forecasting and Analytics). Champion the tools and benefits of spatial analytics and be the lead GIS user across the group.
  • You’ll support the development and use of GIS tools.

Skills Required – How I do my job


  • Provides long and short term direction to team by sharing Iceland’s plans, continually reviewing performance.
  • Understands the root cause of problems and creates proactive solutions to drive a customer service culture.
  • Responsible for ensuring the capacity and demand model used within Online are regularly updated with robust and accurate information; ensuring that models are used to their optimum to improve both the quality & efficiency of output
  • Business cases for efficiency driving projects delivered to a high standard, communicating requirements and benefits in a clear, concise, easily understandable manner within agreed deadlines
  • Drive the development of database enhancements to improve our knowledge base and the quality of the analysis going into strategic decisions
  • Work with other members of the team to improve the timeliness and content of information used in Online Property


  • Is focussed to train, coach and develops others to provide a talent pool for the future.
  • Manages the team’s performance with focus on efficiency and productivity holding direct reports accountable.


  • Demonstrates high levels of self-awareness and accepts accountability to drive their personal development.
  • Takes responsibility and ownership for company decisions, driving personal change with pace and urgency.
  • You’re highly numerate with first-rate analytical skills.
  • You have an eye for the detail and able to spot trends, themes and ideas that don’t always easily stand out.
  • Able to work with large data sets and digest accordingly.
  • You can work with multiple teams and support their analytical requirements – particularly where spatial modelling is required.
  • You’re able translate desktop analysis to operational reality.
  • Ability to combine analytical perspectives with a pragmatic approach.
  • You can apply inventive analytical solutions to help shape our Online Property strategy.
  • You’ll be able to challenge and stretch thinking beyond business as usual.
  • A strong interest in grocery and online retail


  • Proactively prepares others within their network for change to manage resistance positively.
  • Has effective relationships with managers, customers and departments to get things done.

Attitude – “How I am in my job”

  • I demonstrate pride in the Iceland brand through my actions
  • I focus first on the customer offering
  • I openly and actively challenge myself and others to make things simpler and better
  • I create and show positivity whilst accepting the reality of the situation
  • I make business decisions to deliver the pace and urgency required in others

Specialised Skills & Knowledge

  • How to use Excel to an advanced level
  • Experience of designing and building complex models and simulations: Excel, SAS, Visual Basic, Alteryx
  • Very strong knowledge of GIS (MapInfo preferable)
  • Good PowerPoint capabilities
  • Experience of working in an analytical roles and applying spatial insight methods
  • Expert knowledge of statistical modelling and analysis techniques
  • How to present complex analysis in clear and engaging ways to senior stakeholders
  • The make-up UK Grocery market and it’s online operators
  • Demonstrate good understanding of how Delivered Sales works in stores at an operational, organisational and cultural level, and use this to develop relationships and capacity / growth opportunities