Dates: Tue 20th Oct and Wed 21st October 2020
Time: 10am – 1pm
Online: (Zoom Details Tbc)

In these two morning sessions, we will discuss the Internet User Classification and Retail Centre Typology datasets from the CDRC and the methods used to create them. K-means clustering is used to create many different data sets, including the geodemographic classification, OAC. We will discuss the IUC and RCT datasets, how and why they were created, and what they can be used for. We will also discuss and show you how to use the K-means clustering method to create your own classification, using IUC as an example.
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