Retail Location & Customer Analysis 2017, Oxford, 15-17 March 2017

The changing retail landscape is characterised by uncertainties affecting consumers, technologies and competition. The store is not dead. However, stores need investment, focus and creativity in order to make them attractive places to shop.

In just five weeks, Oxford’s Retail Location & Customer Analysis 3-day workshop considers these issues head on.

Why not join us?

For over 30 years, the Oxford Institute of Retail Management, based at the University of Oxford’s Said Business School, has offered analysts, as well as managers with oversight of or day-to-day responsibility for planning and development, the opportunity to explore current thinking in retail location & customer analysis. Past participants on this workshop have been drawn from analysts and managers amongst retail, finance and other consumer services, property and retail professional service firms. Participants come from across the world and build global networks and understanding.

The programme forms part of the training offered by the ESRC’s Consumer Data Research Centre (CDRC). The intensive three days are led by Jonathan Reynolds, Academic Director of OXIRM and Associate Professor in Retail Marketing at University of Oxford’s Saïd Business School in collaboration with Dr David Rogers from DSR Marketing Systems in the US.

  • Jillian Elder Walgreens’ Director of Enterprise Location Intelligence, will provide us with insights into market management and site location strategy within Walgreens Co.
  • Ben Dimson, Head of Retail Business Development at British Land will discuss his latest research on ‘The True Value of Stores’
  • Tim Pickworth, Location Planning Manager, Marks & Spencer, will speak about the firm’s experience of gravity modelling, alongside our partners GeoLytix
  • Professor Alex Singleton from the University of Liverpool will share insights into data integration and talk about ‘Open data/e-resilience’
  • Dhiresh Bhardwa, Business Manager, International Location Strategy, at CACI will discuss international experience and case studies.

Alongside these keynote speakers, other contributors will discuss:

  • Navigating the new retail landscape
  • The Analogue method in a digital age
  • Scenario planning for location analysis
  • The changing role of the location planner
  • … and more!

This is an excellent opportunity to discuss and debate the future of the sector with world-leading faculty and professionals. You will share expertise with senior level peers from across the globe and build your ongoing network.

Download the course brochure here.

If you, or a colleague, are interested in joining us, or in hearing more about the workshop, please contact Claudia Seiler ( or visit the workshop’s web page, here, for regular updates: