Generating insight & impact: what does it mean for business?, 26th Jan, Oxford

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Date: Tuesday, 26 January 2016
Venue: University of Oxford, Saïd Business School, Park End Street, Thatcher Education Centre, West Wing, Oxford, OX1 1HP
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The reaction of retail and consumer service firm practitioners to some research projects undertaken by academics can often be: ‘so what?’

This one-day workshop is aimed at academics and researchers seeking to develop projects involving consumer and retail data which have potential for commercial and business impact. It will have a particular focus on the importance of spatial data and related analytical techniques to business. Contributors will include: commercial analysts who work for retail and related firms, who will discuss the development of spatial data and methods as well as approaches towards their clients, and retail practitioners who will share insights into the commercial agendas of their firms, the issues that they are seeking to address, and the ways in which academics can better engage with them. A number of ‘best practice’ case studies will also be presented.

The workshop will be led by Dr Jonathan Reynolds, Academic Director of the Oxford Institute of Retail Management (OXIRM) at the University of Oxford’s Saïd Business School and Deputy Director of the Consumer Data Research Centre (CDRC).


10.00 – Registration/coffee

10.15 – Engaged business research: overcoming the challenges of working with retailers. – Dr Jonathan Reynolds, Associate Director, Consumer Data Research Centre
11.00 – What’s on retailers’ minds? Andy Thompson Co-founder, Vertical Perspective; Chairman, Anytime Fitness UK (former Head of Location Planning, Sainsbury’s.)
11.45 – How do consultancies work? Steve Halsall, Location planning specialist; (former Lead Partner, International Property & Retail, CACI Ltd)

12.30 – lunch

13.30 – Generating Insight from Demand Side Data. Sam Colebatch Hodkinson, Commercial Director, GeoLytix; (former Head of Non-Food Transformation and Head of Network & Investment Planning, Sainsbury’s)
14.45 – Generating Impact & Insight: Practitioner case study. TBC
15.30 – Next steps: implications for academic research & scholarship, Dr Jonathan Reynolds

15.45 – Tea & depart

Click here for more information.

Cost: Students – £60.00
Staff employed within University, public sector, charitable sector – £100.00
All other delegates – £300.00

Web address for booking: