An Introduction to Small Area Statistics and Geodemographic Segmentation, 28th Oct, London

This 1-day short course provides an introduction to open source georeferenced population data from the UK and geodemographic segmentation.
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A mix of lectures and practical tasks equips participants with an understanding on how to obtain and analyse small area data to achieve a good understanding of neighbourhood characteristics. The course also teaches participants how to conduct statistical segmentation techniques in order to produce a composite geodemographic classification.

The practical sessions will provide an introduction to downloading and handling small area population data, and then proceed through a number of techniques used to segment and analyse geodemographic characteristics using multivariate population data. The final session will also teach participants how to visualise their data spatially using a geographic information system. The sessions will use open source software (namely R and QGIS), although no prior experience in these tools is required as a prerequisite.

Contact: Please contact Guy Lansley for further information

Venue: Please note this event is being held at the University of Liverpool in London.

Registration Fees:

  • Students – £60.00
  • Staff employed within University, public sector, charitable sector – £100
  • All other delegates – £300

To find out more click here.